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Making your business work for you: securing your lifestyle



Man in orange jacket hiking with poles on a grassy mountain path. Snow-capped peaks and blue sky in the background.
Making your business a success story may be what drives you to get out of bed every morning. But your business also needs ot deliver on your personal goals as well.

Profits, dividends, and bonuses should be reliable enough to sustain your desired lifestyle, whether that involves taking two vacations a year or paying the mortgage on a new family home.


In this series, we’ll look at the core ways your business can be structured to deliver on your own personal, family, philanthropic and leisure goals.


Providing the income that supports your desired lifestyle


When you start a business, you make some fairly major decisions about your quality of life. Building a start-up could mean several months, or even years, of reduced income. But, ultimately, you’ll want an income from the business that helps you fund your chosen lifestyle.


Here are four key ways to make sure your business can secure your lifestyle:


Focus on high margins or high volume


Focus on products or services that deliver either high profit margins or large sales volumes. Your main objective is to assist the business in generating stable and predictable revenue and profits. This approach will enable you to secure the income needed for your desired lifestyle.


Get strategic with your pricing


Adjust your prices to remain competitive while ensuring you earn substantial margins. Implement value-based pricing and bundling to enhance the value of each transaction. The more you increase the average sale price, the simpler it becomes to generate the income necessary for your lifestyle.


Retain valued customers


Enhance your customer loyalty metrics rapidly by providing personalized services and programs. Retaining current customers is more cost-effective than acquiring new ones, so keep these customers satisfied and benefit from steady revenues that boost your personal income.


Automate your most costly processes


Labor expenses can rapidly diminish your profits. Consider automating simple tasks and outsourcing non-essential functions to free up time for activities that generate significant revenue. Lowering your overhead costs can have a direct impact on your potential earnings as a director.


Building a profitable, cash-rich business is the ultimate goal. By stabilizing your sales, revenue, and profitability, you enhance your prospects of earning a substantial income from the business.


Join us for a discussion on working smarter, not harder.



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